Service Quality and Customer Satisfaction Essay example.

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Despite technological developments, customer service remains largely a matter of human interactions. This means that employee skills and traits make a big difference. Whether you're hiring, training, or looking for a service job yourself, knowing the most important customer skills and traits makes you more likely to succeed.

The importance of customer service is that customers care about whether your business treats them well. You may have fabulous products at great prices, but if your frontline employees are rude or unhelpful, 68% of customers say that's a deal breaker. If your customer service and quality are top notch, you're much more likely to win their return.

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Service quality plays important role in maintaining loyal customer, by affecting customer satisfaction and creates customer loyalty. Pollack (2009) explains that service quality has a positive effect on customer satisfaction, and further influences loyalty positively. It means that a business organization offering high quality service will increase customer loyalty through customer satisfaction.

Understanding the importance of good customer service is essential for a healthy business in creating new customers, keeping loyal customers, and developing referrals for future customers. Important of Customer Service: Customer service is important because customer service does more than simply provide a means to drive sales. It is also said.

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Service Quality And Its Importance Marketing Essay 2.1 Introduction: The basic purpose of the literature review is to investigate the relevant literature and other available resources to understand it in a wider context. The review will look into the topics of services, service quality, customer perception and customer satisfaction. The retail.

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Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's.